Feature Requests

Customer would like ability to see a Net Revenue data point on Pixel Page (not just Conversion Value).

Customer wants to see metrics such as the number of clicks on an HTML element. Note: they currently use Google Tag Manager to track such events, but it would be nice to have it all in one platform if possible.

On the pixel page we show comparison data for each metric on the campaign/adset/ad level, but we'd also like to see the comparison data on the Totals row.

An attribution model where a customer has control over the weight a channel touchpoint has in a customer journey. Seems like some customers would like to put heavier weight on certain channels over others.

Customer uses A/B testing links generated by Klaviyo which have the Variation outputted automatically before the utm's and we are currently unable to track since the utm ID's are the same. Need to be able to also pick up the Variation portion which is after the Landing Page and "?" but before the "&utm_source"

Customer would like an option to see YouTube View Through Data similar to the Triple Attribution + Facebook Views Model.

Be able to see a breakdown of the pixel data per day, when selecting a larger date range.

Some customers have a lot of POS sales, which are excluded from the Pixel. Currently, we will still include the excluded revenue into our Total line in the Pixel. We should allow customer to remove that so they can see the true tally of their marketing attribution.

Add Cost Per Lead as a metric into the pixel reporting.

Some people are writing in answers for "None of the above" that are clearly aligned with an existing channels, and we'd like to be able to reassign those to the correct channel instead of them registering as misc options.