Custom Linear attribution model | Voters

Custom Linear attribution model

Brian Coules

An attribution model where a customer has control over the weight a channel touchpoint has in a customer journey. Seems like some customers would like to put heavier weight on certain channels over others.

March 15, 2023

Drew Bilek

This comes up often.

Avi Altschuler

clarification - customer wants to offer different weights to TOUCHPOINT positions in the journey, not necessarily channels.

If we had other options like "Position-Based" that would be gravy