Introducing Zero-Party Data With Triple Whale's New Post-Purchase Survey
There is no silver bullet to attribution telling the perfect story, hence why we offer 5 attribution windows (First Click, Last Click, Linear, Triple Attribution, Triple Attribution + Views). The Post-Purchase Survey adds another great data point to better understand the customer journey and what touch point stuck out the most to customers.
Triple Whale's new Post-Purchase Survey gives you zero-party data; zero-party data is a fancy way of saying, customers are telling brands what the biggest influence to their purchase was. We can't wait for Triple Whalers to add zero party data to their attribution story, and visually see it in every customer journey when provided.
Read the full release here or get started today!