After running through the attribution models with clients I see that many of them are unfamiliar with what each one means and especially what to use each one for. One of them recommended adding a little "?" icon next to to each model to explain what each one does OR maybe adding the "?" icon to lead to a knowledge base article diving more in depth into each one and their use cases. This could help the clients that are just don't know what each one means and it also helps the ones that know what each one means by maybe do not know the use case for each one (first click for prospecting, last click for retargeting, etc)
